Social Impact Experience

The Cleveland Amory Black Beauty Ranch is a world-renowned animal sanctuary in Murchison, Texas. The ranch was founded in 1979 by author and animal advocate Cleveland Amory. With over 1,400 acres, it is home to more than 800 domestic and exotic animals, many of whom have been rescued from near-death situations. Join us for the Ranch of Dreams Bus Tour You'll go on an inspirational journey through 1,400 acres of the Cleveland Amory Black Beauty Ranch to see and hear about more than 800 domestic and exotic animals that have been saved from lives of neglect and abuse. You will start by boarding a bus that will take you past dynamic enclosures and rolling pasture. Your guide will share a video presentation and tell you the stories of the animal residents, and you'll learn how the animals came to be at the ranch, including why many of them have been rescued. While we can't guarantee sightings of specific residents, you may see Penelope, a pot-bellied pig found wandering down a street after being abandoned; or Midge, a male chimp previously used in hepatitis research. During this experience, we'll explore the history of this fascinating organization and share the stories of the diverse animals who live here. The sanctuary is not a zoo and is not open to the public other than by small, pre-scheduled, guided tours to respect the peace and privacy of the animals. Depending on the cooperation of the animals, this experience may include one of the following: interacting with pigs, grooming horses, learning about tigers, or enrichment for the primates. The two-hour tour is rain or shine, so please dress for the weather. However, for the safety of our guests and staff, severe weather can cause us to cancel a tour, so please call ahead to confirm.